International Bicycle Tourism conference (IBTC)
This year we will talk about the influence af Covid-19 on tourism, and specifically bicycle tourism. Due to the pandemic more people got on their bikes. What are the opportunities we gain from this, and will this trend continue?
The other topic this year will be marketing related. How do you attract cyclists to your cycling route? Multiple examples of how this is done will be shown, and helpful tips and tricks on how to use influencer marketing for your cycling route will be shared.
After the successful start of the conference in 2020, we will be organizing a second edition of the International Bicycle Tourism Conference (IBTC) in 2021. This time we opted for a fully online event to keep the threshold for participants as low as possible.
This year we will talk about the influence af Covid-19 on tourism, and specifically bicycle tourism. Due to the pandemic more people got on their bikes. What are the opportunities we gain from this, and will this trend continue?
The other topic this year will be marketing related. How do you attract cyclists to your cycling route? Multiple examples of how this is done will be shown, and helpful tips and tricks on how to use influencer marketing for your cycling route will be shared.
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