Influencer marketing is a relatively new form of marketing. How do you best put this into practice when promoting a route or region? With a number of practical tips.
a French marketer passionate about sharing my love for France and French natural areas, I've live in France, the UK, Austria and the Netherlands (so far!)
Dunja Van der Does
Country
Company
Holcus Buiten BV
Job title
Marketing & Sales
Interests
About me
Stefan Maas
Country
Company
Holcus Buiten / Hicle
Job title
editor, travel journalist
Interests
cycling, hiking
About me
Always on the look out for interesting new cycle and hiking routes around the world!
Ger de Heus
Country
Company
Sunhillcycling
Job title
Owner
Interests
Cycling
About me
I'm passionate about developing cycling tourism in Andalucia
Bruno Loockx
Country
Company
ReisReporter
Job title
Publisher
Interests
Biking, hiking
About me
Olivier Van Herck
Country
Company
Weleaf
Job title
Interests
About me
Roos Franssen
Country
Company
Toeractief
Job title
Hoofdredacteur
Interests
About me
Katharina Schlicht
Country
Company
Düsseldorf Tourismus GmbH
Job title
Interests
About me
Mireille Scheid
Country
Company
Office Régional du Tourisme Centre/Ouest asbl
Job title
Interests
About me
Timo de Boer - ACSI FreeLife
Country
Company
ACSI FreeLife
Job title
ACSI FreeLife
Interests
Campingholidays
About me
ACSI FreeLife is the biggest travelmagazine for campers in the Dutch Market.
Kurt Cornelis
Country
Company
Visit Flanders
Job title
Interests
About me
Saskia Schmitt
Country
Company
Office Régional du Tourisme Sud a.s.b.l.
Job title
Interests
About me
Ingrid Niedrich
Country
Company
VisitFlanders
Job title
communication manager
Interests
About me
Konstanze Liskow
Country
Company
ORT Région Mullerthal / LEADER-Projet Regionales Fahrradkonzept
Job title
Project Coordinator Bike Tourism
Interests
About me
Małgorzata Duijnmayer
Country
Company
Polish Tourism Organisation Amsterdam
Job title
PR & Tourist Information
Interests
About me
Magdalena Stoch
Country
Company
Polish Tourism Organization Amsterdam
Job title
Travel Industry Relation Benelux
Interests
About me
Olivier Bouchereau
Country
Company
Destination Angers
Job title
Head of Press Relations, Foreign Markets and Industry Monitoring
Interests
Cycling, bikepacking, Wine tourism
About me
My main activities include:
- Press relations: press trips, press conferences, media events
- BtoB & BtoC promotion: Trade shows, travel fairs, famtrips
- Statistics & business intelligence
- Selling on/offline advertising spaces
Also working on a bike event called “Nature is Bike”, scheduled on 25-27 June 2021 in Angers.
Juhana Aalto
Country
Company
Ukipolis Oy
Job title
Interests
About me
Dominika Szulc
Country
Company
Polish Tourism Organization Brussel
Job title
director
Interests
About me
Nathalie Neiers
Country
Company
Office Régional du Tourisme Région Moselle Luxembourgeoise
Job title
Interests
About me
Inma Ballestín
Country
Company
Catalan Tourist Board
Job title
Director Benelux
Interests
About me
Eric Hahn
Country
Company
Office Régional du Tourisme Éislek
Job title
Tourism Coordinator
Interests
About me
Charlotte Massagé
Country
Company
Pro Velo
Job title
chargée de projets vélotourisme
Interests
About me
Marko Lenarcic
Country
Company
Slovenia Outdoor
Job title
Interests
About me
Michael Maier
Country
Company
ADFC
Job title
Interests
About me
Danielle van Poppel
Country
Company
Frankrijk.nl
Job title
Interests
About me
Diana Klinkenberg
Country
Company
Atout France
Job title
Sales manager
Interests
About me
Pau Ramon
Country
Company
Catalan Tourist Board
Job title
Promotion Department
Interests
About me
Andrzej Kaleniewicz
Country
Company
Wielkopolska Region Office
Job title
Head of Tourism
Interests
Any kind of active tourism, especially the cycling one.
About me
Born 1973, 21 years of experience in governing tourism in regional government. Founder of GPSwielkopolska, a free database with gps tracks, detailed 1:50 000 topographical map and other gps-based apps for tourists.
Sanne Jorna
Country
Company
Holcus Buiten BV
Job title
marketing & operations
Interests
About me
Mette Mathiasen
Country
Company
Destination Fyn
Job title
Business developer
Interests
Cycle tourism
About me
I delevelop cycle routes, cycle facilities and attract cycle events to Destination Fyn.
Mandy Vermeer
Country
Company
Utrecht Marketing
Job title
Travel Trade Manager
Interests
International sustainable tourism
About me
Magdalena Kowalczyk
Country
Company
Regional Tourism Organization of the Świętokrzyskie Province; Green Velo Route
Working with partners to raise awareness and generate economic vibrancy for the leisure cycling sector across Scotland:
www.visitscotland.com/cyclingroutes
Silke Hoffmann
Country
Company
VISITFLANDERS
Job title
Projektmanager Onlinemarketing
Interests
Leisure Cycling
About me
Aurélie Perigaud
Country
Company
Charentes Tourisme / La Vélodyssée
Job title
Interests
About me
Josee Schouten
Country
Company
Frankrijk.nl
Job title
Interests
About me
Liesbeth Klerken
Country
Company
NLConnection - Elisabeth Klerken
Job title
Eigenaar
Interests
About me
Ook actief als reisorganisatie www.fietsvakantie-duitsland.nl
Stein Docter
Country
Company
Stichting Puur Zeewolde
Job title
Project leader marketing
Interests
About me
Responsable for destination marketing Zeewolde (Flevoland)
Pep Vega
Country
Company
Club Ciclista Pedales del Mundo
Job title
Interests
About me
Łukasz Magrian
Country
Company
Pomorskie Tourist Board
Job title
Interests
About me
Natalia Wójcik
Country
Company
Silesia Regional Tourism Organization
Job title
Interests
About me
Jan Pirard
Country
Company
Visit Limburg
Job title
Interests
About me
Michaela Klare
Country
Company
Duits Verkeersbureau
Job title
Interests
About me
MAUD LE HOUEROU
Country
Company
Comité régional du tourisme de Bretagne
Job title
Chargée de mission - Référente Itinérance
Interests
About me
Marco Berends
Country
Company
Danish Cycling Tourism
Job title
Project Manager (Wayfinding)
Interests
About me
Jeroen Stam
Country
Company
Département du Nord
Job title
Interests
About me
Hanna Kuhlau
Country
Company
Municipality of Kristianstad
Job title
Tourism Destination planer
Interests
travel, outdoor, nature, hiking and bicykle
About me
Noelia Muñoz Meseguer
Country
Company
INSTITUTO DE TURISMO DE LA REGIÓN DE MURCIA
Job title
Product Manager
Interests
About me
Elisa Paolucci
Country
Company
Job title
Interests
About me
Anna Witkowska
Country
Company
Polish Tourism Organization in Warsaw
Job title
Interests
About me
Dionne Heijting
Country
Company
Toerisme Veluwe Arnhem Nijmegen
Job title
Interests
About me
Silvie Hermsen
Country
Company
Job title
Interests
About me
Claudia Tscherne
Country
Company
Agentur Weitblick
Job title
Owner
Interests
bike tourism; active tourism; experience exchange
About me
I am owner of a tourism consultancy and part-owner of a tourist agency focussing on active tourism in Austria. Since many years I am experienced in bicycle tourism. I designed different bike destinations and with the qualification/certification of the Drave bike Hosts in 2007 I has been one of the pioneers in qualifying bikefriendly suppliers. Since some years I am managing international long distance trails (Drava route, Innradweg, München venezia), that means doing product development and marketing in common with different types of international stakeholders.
Eefje Marijt
Country
Company
Wallonië België Toerisme
Job title
Interests
About me
Foix Trotonda
Country
Company
Pedales del Mundo
Job title
Interests
About me
Els van de Weg
Country
Company
DUTCHELS Tourism Services+
Job title
Owner
Interests
cultural heritage, art, architecture, nature
About me
My activities include: Travel PR & Media Services: writing press releases, advertorials, blog posts in Dutch and/or English, arranging media deals, organising press, blogger and fam trips, representation at travel shows, tourism translations (Dutch, English, German, French).
Tatjana Marck
Country
Company
VisitDenmark
Job title
PR & Press Manager
Interests
About me
Petra Moons
Country
Company
Toerisme Vlaams-Brabant
Job title
Routebureau
Interests
About me
Pedro Pedrosa
Country
Company
Portugal A2Z
Job title
CEO
Interests
Walking & Biking
About me
Passionate Cyclist. Portugal A2Z Co-founder, one of the oldest and largest Cycling Tour Operators in Portugal. More recently founded the national Bikotels network. Consultant in several Cycle Tourism projects.
Riina Jorasmaa
Country
Company
Pyörämatkailukeskus - The Finnish Centre for Cycling Tourism
Job title
Interests
About me
Petra Koorn Paleckova
Country
Company
CzechTourism Benelux
Job title
Interests
About me
Elisa Zambelli
Country
Company
www.itinerabike.com / www.itineratravel.com
Job title
Interests
About me
Nikolien van Isterdael
Country
Company
Routebureau Noord- en Midden-Limburg
Job title
Manager
Interests
About me
Olalla Carrión
Country
Company
Costa Daurada Tourist Board
Job title
Interests
About me
Henriette Bokslag
Country
Company
Travelaroundwithme/ Welness Spots
Job title
Owner / Content Creator
Interests
About me
Sílvia Marty
Country
Company
CONSORCI DE LES VIES VERDES DE GIRONA
Job title
Communication Officer
Interests
Cycling and Walking
About me
Chus Blázquez
Country
Company
Rutas Pangea
Job title
Interests
About me
Cristina Dias
Country
Company
Megasport Travel - Cycling & Walking Holidays
Job title
Manager
Interests
Travel, cycling, walking, nature lover
About me
Cycling and Walking Tours developer in Portugal, product manager and bicycle rentals, at Megasport since 1993
Marlies Bavius-Duquesnoy
Country
Company
Spaans Verkeersbureau
Job title
Press Department
Interests
About me
Niall Shannon
Country
Company
Sustrans Scotland
Job title
Interests
About me
Teresa vilas boas
Country
Company
Copany turaventur
Job title
CEO
Interests
About me
We organize walking, cycling and Multi adventure holidays. We also have a country inn – a farm with 4 bedrooms.
Monique Goldschmit
Country
Company
Velosophie - voyages à vélo (Luxembourg)
Job title
owner
Interests
About me
Helene Visser
Country
Company
visit.brussels asbl/vzw
Job title
Toeristisch Attaché & International Development
Interests
Promotie Brussel, B2B, Mice en Leisure
About me
Jessica de Korte
Country
Company
Fietsactief/ Zin/ Fietsvlogger/ Trouw
Job title
Freelance journalist / vlogger
Interests
Cycling :)
About me
As a freelance journalist and photographer I focus on cycling, and travel. I share my bike journeys on my YouTube-channel as well. It is called Fietsvlogger, Dutch for bicycle vlogger.
Jacqueline Kamps
Country
Company
PAS-DE-CALAIS TOURISME Tourist Board
Job title
Marketing & communication Benelux market & Cycle projets
Interests
About me
Luca Maria Chenet
Country
Company
Bike Adv
Job title
Interests
Marketing for cycling
About me
Edwin Otto
Country
Company
Oppad/ Vaders op Reis
Job title
Travel writer
Interests
Hiking/Biking/outdoor trips
About me
Freelance Travel writer; Hiking/cycling trips. Alone or with family.
See: https://www.oppad.nl/edwin-otto & https://www.vadersopreis.nl
Pénélope AUDRAIN
Country
Company
Job title
Interests
About me
Ján Roháč
Country
Company
Ekopolis Foundation - Cykloplatforma Slovakia
Job title
Interests
About me
Clare Dewey
Country
Company
Epic Road Rides
Job title
Editor
Interests
About me
Founder of epicroadrides.com, the independent travel website for road cyclists, and a top 10 UK cycling blog. With our community of 80,000 passionate road cyclists, we help brands and destinations reach their audience.
Founder of the Road Cycling Travel Network, an online forum for organisations involved with cycling and tourism in Europe.
BikeBiz Woman of the Year 2020.
Bert Sitters
Country
Company
Job title
Interests
About me
Fabienne Javault
Country
Company
Atout France
Job title
Interests
About me
Lucile Clara
Country
Company
Ardèche Tourisme
Job title
Communication Department
Interests
About me
Michela Bresciani
Country
Company
Job title
Interests
About me
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